The Bachelor of Business Administration in Management and Marketing is designed to equip students with the knowledge, skills, and character necessary to succeed in a variety of fields that require business acumen and strategic thinking. The program aims to help students develop a deep understanding of the principles of management and marketing, including market research, product development, branding, communication, and financial analysis, and to apply that knowledge in creative and practical ways.
Through rigorous coursework and hands-on experiences, graduates of this major will be able to:
1. Demonstrate proficiency in designing and implementing business strategies, marketing campaigns, and financial plans to address complex challenges in diverse industries.
2. Understand and analyze the theoretical foundations of management and marketing, including the principles of business strategy, consumer behavior, market segmentation, and product positioning.
3. Develop and apply research skills, including the use of quantitative and qualitative data analysis techniques, to inform strategic decision-making and market research.
4. Collaborate effectively with peers and stakeholders to develop innovative business solutions that meet the needs of diverse customers and stakeholders.
5. Understand and appreciate the ethical, legal, and social implications of business decisions and marketing practices in a global society.
6. Develop and reflect upon personal goals with aspirations for further studies and future careers in management and marketing fields.